art with code

2017-09-13

iPhone X launch

The iPhone 8 & X launch feels a bit badly timed (like the iMac Pro, Mac Pro 2 announcements / rumors.) It might be fine though.

What me worry? The iPhone X is the future of the iPhone. It changes the screen form factor a bit, removes the home button, requires minor app redesigns due to the hump and the lack of home button, replaces Touch ID with Face ID and is full on AR twin cameras thing. It's very expensive. And you can't buy it.

The iPhone 8 then. Why would you buy an iPhone 8? Or an SE, or a 6 or a 7. The writing is on the wall. Those iPhones are finished. They don't have Face ID and they have the home button that's about to be deprecated. They look dated and they're cheap.

You can't buy the Apple flagship iPhone at the moment. You can buy the already obsolete iPhone 8, or wait for the X. And the X is suffering from supply problems on its OLED displays that are trickling in from Samsung, who gets the first dibs on the screens for its Galaxy lineup. 

Imagine the scenario. The iPhone X is nowhere to be seen. The few phones that arrive are sold out instantly. You go to the Apple store to play with the X but you can't buy one. You look at the 8 and it looks bad in comparison. So you walk out. And perhaps end up buying something that looks like the X - say a Samsung Galaxy S8. Sure, it's not an iPhone but at least it's not obsolete like the iPhone 8.

I like the X, but I don't like it $999 much. At the same time, I don't want to buy the 8 or lesser iPhones because the X is the future. At $799 the iPhone 8+ looks like especially bad value. It doesn't have the features of the X (even though the specs are similar), doesn't look like the X, it's expensive and it's obsolete.

Launching just the X or just the 8 would've been fine. But launching them both with a delay on the X feels like a bad move. Delay on the 8 would've been fine as it wouldn't eat into the sales of the X. But announcing X depresses sales of 8. A delay on X gives you no replacement sales. Equal specs between 8+ and X make the X seem like a cosmetic thing -> you start thinking "who cares about the phone, just buy the looks" -> buy something that looks like the X.

Na well, I'm probably wrong. 
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Built art installations, web sites, graphics libraries, web browsers, mobile apps, desktop apps, media player themes, many nutty prototypes, much bad code, much bad art.

Have freelanced for Verizon, Google, Mozilla, Warner Bros, Sony Pictures, Yahoo!, Microsoft, Valve Software, TDK Electronics.

Ex-Chrome Developer Relations.