art with code

2017-09-23

WebGL 2.0

Started doing some vanilla WebGL 2.0 development this month. I like it. I haven't really ventured further into the new API features than doing 3D textures and GLES 3.00 shaders (which are very nice).

The new parts of the API feel a bit like this: you've got buffers and a shader program. What you do is plug the buffers into the inputs and outputs of the shader and run it. Uniforms? You can use a buffer for that. Textures? You can texImage from a buffer. After you've run your program over your vertex buffers, you can readPixels into a buffer. And there are functions for copying buffer data between buffers (and texture data from one texture to another). You can even write the vertex shader output to a buffer with transform feedback.

The fun tricks this opens up are myriad. Use a vertex shader to create a texture? Sure. Update your shader uniforms with a fragment shader? Uh ok. Generate a mesh in a fragment shader and drop it into a vertex array? Yeaaah maybe. All of this without having to read the data back into JavaScript. I wonder how far you could take that. Run an app in shaders with some interrupt mechanism to tell JavaScript to fetch the results and do something in the browserland.

There is still a dichotomy between buffers and textures, so there are some hoops to jump through if you're so inclined.

2017-09-14

Users for sale

Think of this business model for a bit. A company pays you to use their product. To subsidise manufacturing the product, the company sells you to the highest bidder.

This will completely screw up the market for the product.

If you want to compete in the market, you can't compete on price. You have to offer a higher-quality product for free or even pay more than the competition to the users to attract them to your product. At the same time, you can't make as much money as the incumbent because you don't have as many slaves to sell, and you can't get as much money per slave because you need to compete on price (and likely the quality of your slaves and your knowledge of their best use is lacking due to you being new to this).

But, I hear you say, surely this isn't slavery. And yes, it's a very chilled out form of slavery. The company pays you with digital tobacco. All you have to do is gaze into your phone and endlessly scroll through content. It's not a very demanding job. But you have to do it several hours a day to earn money for the company. Very minimal money, mind. You're getting paid nothing, of course. Otherwise it wouldn't be slavery. The company makes a fraction of a cent per hour of your scrolling work. It's a very low productivity job.

Unless you're one of the superslaves, that is. Superslaves create the content for the endless scroll. They work very hard to bring more slaves to the product, in exchange for control over the slaves they attract, which they can then sell to the highest bidder. Superslaves are still slaves. The company doesn't pay them. (But if your business is selling ad space in popular spaces, you pay the space owner space rent to show ads in space. In which case the superslaves are space landlords instead. The space land might be owned by the company though, provided to the space landlords as a freebie to entice them to create a popular space where they can sell ad space back to the company in which case the space landlords are superspaceslaves instead. Internet business models: rocket science.)

The fun part is this: the users are paid for their endless scrollwork in digital tobacco. The digital tobacco has monetary value. The users should technically declare it in their taxable income. The employer who provides the endless scrollwork to the users should list the users as their employees.

Note that this is only a problem if the employer pays the users in free services. If the company only purchases ad space and resells it to advertisers, the users are not paid by the company and there's no problem. If the users have to pay for the service provided by the company and another company can offer the service for less (but no company can offer it for free), and the users are not sold to the highest bidder, there's no problem.

If the company provides the users a free service funded by ad space on the free service, the users are employees of the company, working for the company to look at ads in the hopes that the ads persuade the users to change their behavior in a way that the advertisers pay for.

2017-09-13

iPhone X launch

The iPhone 8 & X launch feels a bit badly timed (like the iMac Pro, Mac Pro 2 announcements / rumors.) It might be fine though.

What me worry? The iPhone X is the future of the iPhone. It changes the screen form factor a bit, removes the home button, requires minor app redesigns due to the hump and the lack of home button, replaces Touch ID with Face ID and is full on AR twin cameras thing. It's very expensive. And you can't buy it.

The iPhone 8 then. Why would you buy an iPhone 8? Or an SE, or a 6 or a 7. The writing is on the wall. Those iPhones are finished. They don't have Face ID and they have the home button that's about to be deprecated. They look dated and they're cheap.

You can't buy the Apple flagship iPhone at the moment. You can buy the already obsolete iPhone 8, or wait for the X. And the X is suffering from supply problems on its OLED displays that are trickling in from Samsung, who gets the first dibs on the screens for its Galaxy lineup. 

Imagine the scenario. The iPhone X is nowhere to be seen. The few phones that arrive are sold out instantly. You go to the Apple store to play with the X but you can't buy one. You look at the 8 and it looks bad in comparison. So you walk out. And perhaps end up buying something that looks like the X - say a Samsung Galaxy S8. Sure, it's not an iPhone but at least it's not obsolete like the iPhone 8.

I like the X, but I don't like it $999 much. At the same time, I don't want to buy the 8 or lesser iPhones because the X is the future. At $799 the iPhone 8+ looks like especially bad value. It doesn't have the features of the X (even though the specs are similar), doesn't look like the X, it's expensive and it's obsolete.

Launching just the X or just the 8 would've been fine. But launching them both with a delay on the X feels like a bad move. Delay on the 8 would've been fine as it wouldn't eat into the sales of the X. But announcing X depresses sales of 8. A delay on X gives you no replacement sales. Equal specs between 8+ and X make the X seem like a cosmetic thing -> you start thinking "who cares about the phone, just buy the looks" -> buy something that looks like the X.

Na well, I'm probably wrong. 

2017-09-07

Negotiating a Brexit

The Brits are negotiating with the haggling approach, the EU with the "let's do modifications to a reasonable compromise" approach. That's why the Brits seem to be out of their minds like the wino at the liquor store trying to haggle down the price of a 20 quid bottle of whiskey by starting with a 5 pound offer. And to the Brits, the EU seems to be very inflexible like the shopkeeper who says that prices are fixed (but there's a bit of leeway depending on what else you buy and how you behave).

This is pretty hard to fix after the fact. If the Brits go with "okay, let's do it your way", it'll look like they're suddenly giving a lot of ground. If the EU starts doing a haggling approach with an unreasonable first offer, it'll look like they've gone bonkers and are negotiating in the wrong direction.

For the Brits, the best approach is to keep haggling to extract concessions. They're already unreasonable so there's very little to lose by slowly moving towards the reasonable compromise. You can even do yanks in the other direction to see if you can nudge loose any extras.

For the EU, the best approach is to stop negotiating until the Brits are at the reasonable compromise. Then you can start figuring out the modifications and get the deal done. There's no point in negotiating while the Brits are approaching the middle ground, so it's best to just end negotiation rounds once you find out that they're not there yet.

The problem with these approaches is that while they're good optics at home, they antagonize the British audience towards the EU and the EU audience towards the Brits. The Brits seem like welfare queens, wanting to have everything without doing anything, whereas the EU looks like a bunch of rigid bureaucrats, unable to do a deal.

To counter this, the two sides appeal to the public on the other side. The EU ends up courting the British public by promises that they'll retain their citizenship and that the negotiations are mostly about boring bureaucratic stuff with the out-of-touch British government. The Brits end up telling that other Europeans should bugger off from the blighted isles before the pox descends upon them.. um, wait what? There's no British PR outreach, just Home Office hardliners ranting about their clients. Perhaps this should change?

To bridge the gap between the negotiation strategies, the EU could gradually shift more towards a haggling approach by moving the goalposts. Apply time pressure, give concessions on minor things, but start going for a worse deal for the Brits on things that matter. Then you can start doing haggling, give concessions and move towards a reasonable compromise once again. The other way to get to the unreasonable offer necessary to start haggling is to have some big shift - say you change the negotiator or that some unnamed governments have insisted to change the position in a big way because October is approaching or that the skies are cloudy therefore we need to insist on triple payments, all the stolen EU tax money in the tax havens, and the reunification of Gibraltar and Ireland.

The Brits could bridge the gap by misstating the EU position as something unreasonable that they've never said, then haggle against this strawman position until the EU position as stated by the Brits agrees with the actual EU position, and the Brit position is also at the reasonable compromise. The other way would be a big shift of their own, something like "Oh! Right! We misread your proposal. Yes, this seems much more agreeable, let's work from here then."

Thing with haggling: both sides get big wins in the process when going from unreasonable to reasonable. That's the psychology. If you don't get big wins, you'll get frustrated. The "modifying a reasonable compromise" process on the other hand nets you a few small wins, a few small losses. It's not as exciting and can be done a lot faster.

Blog Archive

About Me

My photo

Built art installations, web sites, graphics libraries, web browsers, mobile apps, desktop apps, media player themes, many nutty prototypes, much bad code, much bad art.

Have freelanced for Verizon, Google, Mozilla, Warner Bros, Sony Pictures, Yahoo!, Microsoft, Valve Software, TDK Electronics.

Ex-Chrome Developer Relations.